The profile of USANETWORK.COM users reveals a rich audience that is a distinct and attractive advertising target. USANETWORK.COM users are an upwardly mobile audience with respect to occupation, and index very high against the general Web population in virtually all of the high-tech categories, mainstream products and services. They are avid movie-goers, frequent domestic/foreign travelers and have embraced e-commerce fully. Key Demographic Information: *1999 MRI User Profile Study Male 52% Female 48% Average HHI = $55K Our primary audience makeup is 35-54 year olds 18-34 year olds make up 38% of the audience 51% of our users are married, and 38% of our users have children 11 and under in their households Professional and Personal Information: *1999 MRI User Profile Study 36% of our users have made an online purchase in the past 30 days 54% have used the Internet to access information for a purchase offline during the past 30 days 71% of our users are employed full-time and are more likely than the general public to be employed in a professional or technical profession. 43% of the online purchases were for computer peripherals, 22% purchased apparel, followed by airline tickets, computer, concert tickets, automobiles and furniture. 58% of our users have a television set in the same room as their computer and over 80% of these users watch TV and use the Web at the same time. For more detailed information regarding industry specific categories, please contact an online sales representative.